HotWaterSource.com: Who We Are

About Us

HotWaterSource.com is a member of the Living Direct network of websites. HotWaterSource.com was founded to cater to the needs of people looking for a hot water solution.

Living Direct, previously known as Richlund Ventures, was founded in 1999 by visionary entrepreneur Rick Lundbom who decided to implement his knowledge and previous experience to bring to the market a diversified group of hard-to-find appliances that could bring a different dimension to the modern small space living.

Today, Living Direct is a $35 million top 500 e-retailer corporate brand that acts as an umbrella to different specific microsites and categories. Living Direct provides easy web navigation, innovative home and business solutions, and green products for home and business to meet the lifestyle and needs of different niches in the marketplace.

Living Direct has been a leader in the online retail arena for over 10 years. We strive to provide the utmost customer experience and high quality products to satisfy modern home living needs. We don’t want you to buy a product from us. We want to help you select the products that fit your current needs, make sure that you enjoy your products for as long as you have them, and assist you with future purchases making you a client for life.

Some of our microsites include CompactAppliance.com, EdgeStar.com, PortableAirshop.com, InnovativeWashing.com, Kegerator.com, and HotWaterSource.com.

Our Mission

Our mission is based on building strong brands while providing our customers with a superb shopping experience and the expertise needed in each of our product lines.

Our Values

Respect & Recognition: We strive to treat our customers, team members, and partners with the highest level of service, integrity & honesty.

Pursuit of Excellence: Pride in work, competitiveness, accountability, constant improvement, perseverance and dedication.

Differentiation: Dare to be different, take risks and go against the grain.

Teamwork: Work together with vendors, suppliers, and partners to achieve internal and external goals.

Leadership: Lead by example and help our team and partners to develop to the best of their abilities to achieve our goals.

Reward, celebrate & have fun!

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